Calendars have been around, in one form or another, for most of human civilization, but the modern calendar has become an integral part of people’s daily life. Ever since the invention of the home calendar and the development of digital calendars for computers and smartphones they have become even more essential. We are so dependent on calendars now and they have become so common that we often don’t even realize how important they are and how much we truly do rely on them. This is why business promotional calendars are among the best promotional items a business can use.
In spite of the technological advances of the past ten years or so, the common desk and wall calendar still remain the best and most widely used calendars in homes and businesses. Because of these, these items are perfect for advertising. Something that is used and seen by people every day is a great place to put your company name, logo, and business info. When this is displayed where people can see it time and time again they are more likely to remember your business when they need it. Few custom promotional products can advertise your business with the power and reach that calendars do. Business promotional calendars continue to be a strong marketing tool that many businesses use to spread the word about their company and what they offer customers.
Calendars as a Marketing Tool
Calendars have dominated the promotional products industry and continue to be one of the leaders in the industry. They also were among some of the first promotional items created to be used by businesses that wanted to send free promotional items to their customers and potential clients. According to the report by Promotional Products Association International, in 2009, calendars designed to be promotional items for business and corporations made up approximately $1.12 billion in revenue. The revenues for the marketing of calendars have ranged from $1.07 billion to $1.43 billion over the past six years.
The household wall calendar and the business desk calendar are the most unique opportunities offered for business promotional items. When your business needs a way to market itself to customers by giving promotional items that are practical and easy to use, the calendar is the most logical option. It is an ideal way to display business brands and messages and it can also be a good way to supply your customers with monthly discounts, coupons, deals, reminders, and help. Give it a try and see how business promotional calendars can impact your marketing and advertising plans for the better!
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