Buying any type of jewelry is a personal experience. People search for rings, bracelets and earrings either for themselves or possibly for a gift. In either case, it’s about finding a piece that speaks to you. Getting this personal experience at any of the corporate owned chain stores is downright impossible. Their staff is ultimately focused on their commission. Honestly, there’s no blaming them for that, but the fun and romance gets drained from the experience when profit is the focus. The other problem with large chains is that the quality of the diamond jewelry may not be as accurate as they claim.
Recently, there have been many cases of people purchasing diamonds and finding out later on that they were not the same quality as it appeared on their certificate. People get lured in by the promise of huge discounts only to realize they have been taken for a ride. It’s a cumulative effect on the consumer. All this time they have believed one thing, and have taken action to protect that item. Insurance premiums are the perfect example since those are based upon the value of the item. Premiums are higher for more expensive items so these people have been paying higher rates for no reason. The bottom line is to purchase diamonds that are traceable certificates through a reputable agency.
In Southwest Florida, Bradley’s Jewelers supply certified diamonds Fort Myers. It’s a privately owned husband and wife business that brings the personal aspect back to shopping for jewelry. Bradley Congress is even a graduate gemologist and capable of testing gemstones right in front of your eyes to prove their actual quality. Their store has an inviting atmosphere for diamonds Fort Myers, Florida that features a relaxed setting and focuses on individual attention. Purchasing a piece from Bradley’s Jewelers means you can have peace mind in knowing that the quality on the card matches the stone. There will be no surprises years later to taint the fond memories attached to your favorite piece of diamond jewelry.
