The image portrayed by your brand is the result of customer’s experiences at every touch point. While the obvious, primary purpose of a catalog direct mail campaign is to achieve a specific and immediate response, i.e. an inquiry, purchase or trial, when you create a large-scale effort it can also enhance the image of your brand, while energizing your sales. If you plan to maximize the benefits of your direct mail efforts with catalog solutions, there are a number of considerations to make.
Catalogs are Still Relevant
With the increasing popularity of email marketing and the Internet, you may have the misconception that the effectiveness and importance of direct mail, delivered right to a customer’s front door, such as samples, catalogs, post cards and more, is limited. The fact is; however, research has proven this untrue.
In fact, the pairing of an ecommerce store and a print catalog will work extremely well together. The strengths that are offered by each method complements the weaknesses of the others and customers will oftentimes browse through the catalog and then make the purchase online.
The actual tangible nature of print catalogs makes it ideal for browsing through products due to the fact that it is visible and available when customers want it. Another advantage is the fact that there are very few ecommerce businesses that are still publishing a catalog, which makes it an even more valuable asset, especially considering niche markets. This article will give you a reason as , why companies should continue to print catalog.
Tips for Creating a Superior Catalog
Not all catalogs are created equal, which means you need a service that can help to optimize every aspect of the catalog that is created for your business. Your unique value proposition needs to be stated on the first page and the question of “why a customer should shop with you?” should be answered.
However, what the catalog looks like is just as important as what the catalog says. This means you need to fine a reputable company to help with the creation and the design of the catalog you want.
With this information in mind, consider implementing a catalog marketing campaign with your business in order to increase your sales and your visibility and enhance your brand while energizing your sales.
