If the Google search was actually a jungle animal, it would definitely be a lion; this is because in the jungle of web marketing it is definitely king.
Each day, online marketers make efforts to reach the echelons of the Google search rankings in an effort to keep the competition at bay. In addition to the fact that research has shown that up to 75 percent of online users never navigate past the first page of results, SEO, (search engine optimization) has now become essential – not just a nicety for businesses that are trying to clamber their way to the top of the internet food chain.
While the concept of SEO can be confusing for those who are not in the realm of Digital Marketing in Minneapolis and all around the world, the fact is that there are still a huge number of online marketing pros who have failed to realize how important local SEO efforts actually are. Every business needs to ensure that SEO is a priority, especially with the constant Google updates that are taking place.
Why is SEO so Important?
In addition to organic growth, being able to show up on the front page of Google will raise the awareness of your business and help you to pull in new customers from your immediate area. This is especially helpful for any organizations that are reliant on local trade since it helps to ensure that they are easy to find and visible, which should improve overall sales.
If you have a business that has not yet optimized its site for local SEO, some tips to help you get started are highlighted here.
Create an Account
You have to set up a Google Places account and fill out as much of the information as possible. This will include keywords, products, videos and photos. This should be simple if you have an SEO guru present in your business. You should not ignore the business directories either, since they make it easier for searches to find you.
Titles and Content
These are all about optimization. You should start by adding the location to your page titles, H1 headings and meta tags, but most importantly to your content.
Contact Page
No matter what type of business you have, you should create a contact us or about page. This is simple, but effective. This page should include the business name, address and contact information.
Be sure you also include any images and reviews that highlight your business in a positive manner.
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