Hiring a video production agency in Dublin, or any other city, can be a large investment, but one that is well worth it if you find the right company to produce a video that effectively markets your company. For many stepping into the world of video can be a daunting experience especially if it’s not an area you are familiar with. Such was the case for Mary (not her real name) pictured here.
If the boss has asked you to make a recommendation double quick it can ratchet up the pressure so you wont want to disappoint.
To help you in your search we’ve compiled a shortlist of some tips on what to look for when choosing the production company to work with:
- Don’t go by their demo reel alone: Most production companies will have demo reels on their homepage that look splashy and effective; dig a little deeper, though, to get the whole story. If you don’t see any past clients listed, with examples of complete videos, it could be a red flag.
- Find their most recent projects: It may be an established company that has done plenty of work in the past – but what have they done lately? Does their website look fresh and new, or does it look like it hasn’t been updated in the last 5 years? The company you choose needs to be current, keep up with trends and have state-of-the-art equipment.
- Get several quotes: Before you contact anyone, know how much you can afford. Contact several companies and get a quote in writing before making your final decision. If you really like a certain company, but their quote is higher, ask if they will negotiate the price (they may not, but hey it never hurts to ask, right?)
- Know what you want: To avoid miscommunication, it’s important to convey to each company exactly what you want. What is it you want to achieve? This will help clarify your goals, as well as give the potential company the information they need in order to produce the results you want. This means you’ll have to spend some time with your executive team to devise a list of goals, but it also means you are comparing like with like when you get your quotes in as all the companys invited to tender will be very clear about what the job is.
The right video production agency can help catapult your business to the next level – if you choose wisely!
