Every day you hear about a new piece of technology. The world and the way people do business is changing. It can be tempting for some businesses to get caught up in social media and online marketing and forget about the real face to face and paper connections. For businesses, especially small businesses, it’s not enough just to have an online presence. Brochures in NYC NY are still a vital part of any marketing plan. Here are three reasons why your business should still be using brochures.
* Making a face to face connection –
* When meeting with a potential customer, a brochure adds to your professional appearance. It shows that your team is well prepared and gives the appearance of success. It allows your sales force to make a physical connection with a customer. Unlike in the technological world, where you must refer a customer or send them away to look at your website, a brochure allows you to physically pass something to your customer.
* Provides a point of contact
* Studies have shown that a business needs 7 points of contact before a potential customer trusts them. The brochure itself acts as a point of contact, but it can also point a customer towards your website. In addition, it allows you a reason to check back with your potential customer. It provides them with meaningful, pertinent information that can lead to more in depth conversations.
* Shoppers live in the real world
* Many shoppers; especially elder shoppers are not always online. When looking for something quickly or trying to deal with a group of people, it’s much simpler to reach into a drawer and pull out a brochure and menu. People still use paper to write notes and remember important information. A paper brochure allows your customer to quickly jot dot their favorite dish or allow groups of people to circle their order on a menu. Websites don’t allow you to keep notes on what you like.
Brochures are an essential tool to any successful marketing plan. brouchers in NYC NY provide a solid, in hand piece of information your customers can easily access and remember.
