To remain competitive in today’s real estate market, you must diligently promote your brand to secure leads. This starts by harnessing the power of the internet and building a strong digital marketing campaign. SEO-friendly websites, social media platforms and search engine optimization are critical to building your brand online. Here are three internet marketing strategies residential real estate marketing Kansas City professionals’ use.
Use SEO to Drive Traffic
Local search engine optimization is a proven digital marketing strategy that drives traffic to your real estate website. Your site should have keywords that people use locally when they are searching for answers to questions about real estate. Keyword terms you should use include “houses for sale in Kansas City,” “Kansas City MLS listings” or “for sale by owner in Kansas City.” A blog on your website that answers a potential customer’s real estate questions also helps drive traffic to your site.
Instagram Stories
Instagram has over 1 billion users worldwide, and it continues to grow in popularity. Real estate marketing experts recognize the growth potential and are starting to use the social media platform as a tool to market their services. Telling stores on Instagram to promote your real estate business gives your potential audience a look at how you can help with their homebuying or selling questions. You can tell a story about specific listings in Kansas City and how you can help prospective homeowners buy one of those listings.
Capture Seller Leads with Home Valuations
Experts in residential real estate marketing Kansas City know that capturing seller leads is one of the biggest challenges. To help combat this challenge, marketing pros recommend that you add a valuation tool to your website. The tool gives sellers a chance to build a valuation model on their property and receive monthly updates. In turn, you can add sellers to your list of leads by capturing their email addresses and other contact information.
