The Importance of Video Production for Optimization Purposes

by | Mar 25, 2014 | Business Services

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Ten years ago video production did not seem like such an important thing where optimization is concerned, but it has risen in popularity over the last couple of years as an incredibly effective way to gain positive attention. Website visitors don’t want to be hassled. They want to view information as quickly as possible, and they don’t want to be subjected to long boring paragraphs that take forever to read. If you are getting a website developed for your company in the Panama City, FL area, then there are plenty of companies that specialize in video production in Panama City, FL. These professionals will know what it takes to create an amazing video that will gain attention and prompt your website visitors to take action.


Why Video is Essential


So why is video so great when it comes to optimization and the ability to retain attention? Astoundingly, companies on average can improve their chances of getting front page results on Google by more than 50 times when they use videos. Visitors are much more engaged, and prospective customers respond betters when videos are present. Most consumers also have more trust in the companies that they purchase from when the companies have videos on their landing pages. They have a significant influence on whether or not prospective customers turn into paying customers, and they are an affordable way to get real results.


The Uses of Videos


Videos can be used for much more than to simply describe your company. You can use them as a commanding tool that will get your company the recognition that it deserves. From scripted ads and customer testimonials, to company profiles, event coverage, video press releases, and even feature stories, videos can make a huge difference to the success and profitability of your company. Professional companies that offer video production services will typically provide a producer that will be assigned to your company for the duration of time that it takes to create the video, so you will have plenty of input throughout the process. Making a video is not only productive. It is also a ton of fun if you get a good company that has an extensive amount of experience. Always ask the company for examples of their previous work before signing on with them to complete your project.


ABT Media and Marketing is a leading provider of video production in Panama City, FL. Click here for more information about their service.