Social Media Marketing: An Unexpectedly Effective Solution for The Older Population

by | Feb 23, 2018 | Internet Marketing Service

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To consider the use of Facebook ads management for age management clinics may seem a contradiction. If the social media phenomenon is one primarily used by younger generations, is it really worthwhile to target ad campaigns towards older adults? The answers might surprise you.

What Are Age Management Clinics?

According to the Age Management Medicine Group, age management medicine embraces a preventative philosophy when tackling the healthcare of America’s older population. Age management medicine and age management clinics strive to provide the best possible quality of life before the biological processes of degenerative aging.

Facebook Use among Seniors

Does it make sense to market Facebook ads towards the same generations which would pursue health management at an age management clinic? Yes! The percentage of adults using Facebook is still rising, and a large number of this rising number are men and women over 50. The Pew Research Center states in their latest research that 72% of men and women aged between 50 and 64 use Facebook, while 62% of adults 65 years old and up use Facebook. It’s likely that, in the coming years, these numbers will only continue to increase. Additionally, more and more older adults are continuing to acquire portable electronic devices such as smartphones and tablets.

Predicting The Future

With technology on the rise, encouraging more and more communication in the coming years, businesses which advertise online have a lot of reason to be excited. They also have many reasons to keep their social media advertisements just as up to date as the platforms on which they advertise. Conversion Buddha is committed to creating the most targeted and engaging Facebook ads to capture the attention of your future clients. In 2018, Facebook ads management for age management clinics is far from a contradictory strategy. In fact, it might be the best decision your clinic could make. For more information, visit us at