say, “Eye appeal is buy appeal.” The eye appeal maxim also
applies to online sales. The more attractive the photo of a product
is, the more likely the product is to sell.
Color Correction Does
correction service, aka color
enhancement service, improves the quality of sales photos. Adjusting
the balance, color, and tone enhances the photo. The correct
combination of color and shading compels people to look at a picture
they might have ignored. The wrong camera setting or, in the case of
images taken outdoors, lousy weather, can diminish the quality of a
sales photo. Color enhancement corrects photographic imperfections.
Importance of Color in Marketing
is a crucial element of a successful ad campaign. Choosing the right
colors is part of that psychology. Color affects mood and behavior,
like the decision to make a purchase. Color guides the eye to an
image and determines how the image is perceived. The brain decides
what the essential elements of a photo are because of color. Let’s
look at the psychology of specific colors.
is soothing and associated with trustworthiness “true blue.”
its association with nature, green invokes images of peace and
emotions evoked by red range from love to fear. Red is the most
effective color for capturing someone’s attention.
in New York, NY Chromavision
offers media production companies a variety of services including
sound design, video production, and color correction services.
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