You have probably seen Jarritos, the most famous brand of Mexican soda, at your local grocery store, perhaps in the “international foods” section. Jarritos is recognizable by its glass bottles and bright colors, especially yellow, green, and pink. The sodas are popular among Mexicans and other Latinos in the U.S., and they are becoming more mainstream. If you are planning to open a Mexican restaurant or store, it will be essential for you to find jarritos distributors in New Jersey. Jarritos has an interesting history that you might not be aware of.
• The name “Jarritos” means “little jugs,” which you can see pictured in the company’s logo. These jugs refer to drinking water and how it used to be carried in jars from the source to the home.
• The company was founded in 1950, and within ten years, it was sold in 25 of Mexico’s 31 states. Today the brand is sold throughout Mexico, and it is the one of the most popular brands of soda in the country. Jarritos began exporting soda to the United States in 1989, and twenty years later, around six thousand bottles were being exported to the U.S. daily. Jarritos is currently expanding its market among non-Latino customers.
• The first Jarritos soda introduced to the public was coffee-flavored. Unfortunately, carbonated coffee didn’t go over very well with customers, but the company went on to have great success with fruit flavors. The founder of Jarritos, Francisco Hill, invented a method of extracting juice from the tamarind to use it in soda, which became extremely popular.
• All of the sodas are made with real fruit grown in Mexico. They are also made with refined sugar rather than high fructose corn syrup. Some of the flavors include tamarind, jamaica (hibiscus), guava, grapefruit, mango, and mandarin. The company uses 30 million mandarin oranges per year. The company currently has 14 different flavors for sale.
If you are planning to sell Mexican food, it is essential to sell Jarritos as well to give your business an authentic feel and to please your thirsty customers of all ethnicities. To find out more about Jarritos Distributors in New Jersey, contact us.