rochures are a great way to advertise and should be part of any marketing campaign. However, you are probably looking to save as much money as you can while still getting customer brochure printing, along with all your other marketing needs. There are a few tips that you can use to reduce the cost and still get exactly what you want.
Sizes
Most businesses think they must have a custom size for their brochure or else people will not notice. While customized sizes may be a good option for you, it is best to compare prices to ensure that you truly need that specialty brochure or if you can work with a smaller size that will still wow because of the graphics used.
If you do not require a lot of space on your brochure, consider a different fold design, such as a one-fold instead of a Z-fold. This will also reduce costs and can be very effective if you do not have a lot of extra information.
Design
Most people desire the printing company to design a custom brochure for them instead of doing it themselves. This can be quite handy, especially if you do not know much about graphics and don’t have your own software. However, there are many added fees for custom design, so it can be helpful to create your own.
If you feel that you must have a professional design your brochure, you can always save a little extra by turning down proofreading services and do the proofing yourself. If you want, ask another employee to give it a once-over, as well, to ensure that everything is spelled correctly and grammar is okay.
Online
Consider a printing shop that works online instead of a physical location. Most online printers can offer more affordable prices on custom jobs, including brochures because they don’t have as many overhead costs, such as employees and rent.
Another great way to save some money is to buy in bulk. You may only want a few 100 brochures, but if you opt for 500 or more, you may get a better deal. While you are paying extra for the entire amount, you would pay less per brochure than if you ordered only 200. Upfront costs may be more, but you have more brochures to send to potential customers, potentially making you even more money.
customer brochure printing is a great way to attract business and save money. McAdams Graphics offers many great options that fit your budget needs.
