In the age of big data, your web presence will often be a potential customer’s first point of contact with your business. If you are counting on your website to be your company’s first impression, you have to be sure to implement it correctly. Here are a few consequences of poor web design in Champaign IL.
Information is Hard to Find
When your site receives a visitor, they are usually coming in search of particular information. If that information isn’t readily available within a couple of clicks, they are not going to remain on the site. Most potential customers will be looking for particular products, services, or contact information for your business. You want to make sure that information is clearly marked for easy accessibility.
Decreasing Your Credibility
Customers are coming to your site because you are supposed to be the authority in your field. If you have a site that is not functional or does not contain up to date information, this will decrease your credibility with potential clients. After all, if you can’t properly communicate your company’s offerings, how can you take care of them as a customer? They will think that they may fall to the wayside like your website.
Decreasing Your Web Presence
When visitors come to your site and leave before visiting any of your other pages, this affects your bounce rate. As your bounce rate skyrockets, your rating on Google will decrease. What does this mean for you? This means that when people search Google for services and products that you offer, other businesses will show up in the search before you do. This means that customers will not even see your website.
As you can see, an ineffective website can hinder your company’s growth exponentially. If you need assistance creating a website that will attract new customers, consult with a professional website design company such as AWEBCO.
