Small businesses today have to work harder than ever before to attract attention and acquire new customers. With so much competition across the whole range of industries, a small business that does not stand out has little hope of ever becoming a larger one. Oftentimes, the best way to attract attention is to strive to do so online, where the right kind of effort can produce unbeatable returns. Working with a Bellevue Web Developer to create a strong Internet presence often ends up being one of the most productive things that a small business can do.
Even for companies that already have satisfactory-seeming websites to rely on, seeing what might be done can prove to be worthwhile. Because the march of technology is unending and fast-paced, even a website that is only a few years old might since have become outdated. A Bellevue Web Developer who specializes in helping small companies attract the attention they deserve will often be able to provide a lot of cost-effective help.
For instance, mobile devices now account for a majority of all Internet use in the United States, and that share is growing steadily larger. A website built a few years back might make a few basic concessions to the small screens typical of smartphones and the like, but will rarely deliver a truly satisfying experience. This can mean that a company that relies on such a site to represent it online can be selling itself short in the process. Updating a website to account more specifically for the fact that so much traffic arrives from mobile devices can easily pay off.
That will often be obvious with regard to the experiences that particular visitors have when they arrive. On the other hand, the effects of any improvements can even run more deeply and manifest in still more important ways.
For instance, Google has taken to assessing just how appropriate particular sites are for use with mobile devices. Among the many factors that the search engine uses to judge which results to return, mobile friendliness is increasingly important. Because of this, having a company’s website updated to better serve mobile-based visitors can result not only in directly improved experiences, but also more traffic from Google, as well.
