Keyword searches yield results for companies looking to get noticed. However, if your competitors repeatedly rank higher than you, it might be time to try a different tactic to find out why, and how you can beat your competitors at their own internet search game. Competitor keyword research in Columbia, SC, looks something like the following.
Email and Phone Surveys
First, it helps to email and phone a large number of people at random. Asking the public how they search for topics related to a keyword provides insight into how they look for something and why a competitor is ranking higher. Then you can change the script on your website content to reflect this data and help your company’s site rank higher than a competitor’s.
Content Research
Content research thoroughly examines the website content of competitors and compares it with your own. What is the same? What is different? Then it zeros in on what is different, as the differences in content may very well be the reason why your competitors are ranking higher. The quality of the content, the quantity of content, or even the language of the content may need some changes in order for your website to rank higher. This is key in competitor keyword research for Columbia, SC, businesses like yours.
If you are interested in learning more about how different research techniques can improve your internet search rankings, contact Cranford Research. They have multiple research approaches proven to make a difference and get results.
