Understanding the basic concepts and ideas behind SEO, Search Engine Optimization, is crucial for your business to have online success. When you utilize SEO properly, it can help to position your website to be seen, ensuring that when people search for what you have to offer, your site is found.
However, before you can be found by search engines, you have to make your site search engine friendly. While it is a bit of a challenge to please your customers, as well as all the search engines out there, it is possible; especially if you use professional services offering Online Marketing Solutions in Kentucky.
While using a professional service will help, it is still important that you have a basic understanding regarding the fundamentals of digital marketing.
What is SEO?
The specific purpose of SEO is:
1. To create a seamless user experience;
2. To communicate with the search engines letting them know your intentions so they will recommend your site for any relevant search.
Determining What Search Engines Want
Search engines work to refer users to a website with content that offers the most relevancy to what a user searched for. This means that you need to understand how this relevancy is determined.
1. User Experience: What does the site look like; is it easy to navigate; does it have a higher bounce rate; and if it looks safe.
2. Authority: Does your website have a good amount of content to link to other, authoritative sites?
3. Performance: Does your site perform properly and quickly?
4. Content: This will be determined by the theme that is provided, the text that is on the page and the descriptions and titles that are used.
What to Avoid
Just like there are a number of things that a website will be looking for, there are also a number of things that they do not want. This means that if you are using “shady” tactics in an attempt to fool the Internet, you may find your site buried beneath the competition. Some of the activities that you want to avoid at all costs include:
1. Stuffing Keywords
2. Purchasing Links
3. Having a poor user experience
When you first embark into digital marketing it can be difficult and confusing. With the help of a professional it will make the transition that much easier, simplifying your stress and ensuring that your business is able to make the most of the digital marketing efforts that you have used.
Use professional and reputable services for Kentucky Online Marketing Solutions, such as the ones offered by Viral Velocity to achieve superior results for your website.
