Shopify is a popular online eCommerce platform that is geared to be very user-friendly. Even without the help of a Shopify expert or any experience in setting up websites, it?s simple enough to create a basic site that will get you up and running.
For most first-time users of the platform, a Shopify expert is a good idea, even if just to help you figure out what apps will create the user experience you want on the site. You may also want to consider having someone with experience in online retail outlets take a look at your SEO?use of links, use of images, and multimedia?as well as the overall experience of being on your site.
You can also get started without a Shopify expert and then use a designer or developer when you have the budget to work with the professionals. If you are designing your own eCommerce site using Shopify, here are a few simple ideas to keep in mind to create a great looking and effective website.
Original and Quality Images
Depending on the type of marketing you are doing, including original, high-quality images on the site can be important. Not only are images eye-catching and interesting, but they are a way to personalize your message to your customers.
One new trend in using images that is very popular is showcasing a collection of related items. For example, using images of a fall wardrobe rather than several shirts followed by several dresses and so on. Also, prominently featuring top quality images with central focus points over cluttered-looking groups is important for a quality user experience.
Keywords
While you may have heard that keywords are not important anymore, this is simply not true. A Shopify expert will tell you that careful use of keywords in page titles, descriptions, tags and photo descriptions is critical for indexing for search engines.
Keywords need to include the most common terms people use to search for your products or services. These may not be the same keywords that you use to identify your products, so using keyword analytics tools will be critical in getting right words on the pages.
Avoid Rigid Columns
Any of the new styles and designs produced by the best Shopify expert teams will have a distinctive style. They won’t use the old column approach with an image at the top and a lot of text beneath.
Instead, a Shopify expert will create a page that creates a movement of the eye over the page, providing easy to read text, headers, and bullet points to keep people going deeper into the site to learn more.
If you need a Shopify expert, contact our team at Business Name. We can work with your existing site or help you get a new one up and running. To see our gallery of websites visit us online at Website Domain.
