How to Pick an Ad Agency

Hiring an ad agency in Jacksonville is essential to the growth and success of your organization. Here’s what you can do to hire the right one.

Do you need an agency?

The first step is to figure out whether you really need one or not. Look at how you spend your workday, Love to Know says. Do you spend an inordinate amount of time on brochures or learning design software? At a loss as to how you can improve ad campaign results? Don’t have enough manpower to handle all the marketing tasks on your plate? Then hiring an ad agency in Jacksonville is a smart move for you.

Is it expensive?

Consider the time and energy you spend on learning marketing campaigns and techniques. That’s time and effort away from your core business. If you take too long in coming up with ads or campaigns, or you don’t know enough to make sound decisions, you could end up making costly mistakes. Prevent all that by hiring the services of an agency. Getting help from pros is well worth it for that reason alone.

How much do you need?

One of the things you’ll need to talk about early on is the budget. How much will everything cost? Establish and budget but be sure to set a realistic amount. Keep in mind, though, that agencies often charge by the hour or job and that they charge about 15 percent media commissions well above the costs of production. You’ll need to make sure you have enough in your funds to cover all those expenses.

What are your goals

Be clear on your goals before you get in touch with an agency. Do you want the firm to improve your brand visibility? Are you launching a new line of products and services and you want them to get more play and attention in the media? Knowing your objectives can help you pick the right agency.

Be the first to like.
Be Sociable, Share!