Many businesses put up a simplistic website and consider their online marketing job done. But nowadays the internet is a hot spot for consumer spending and you must have an optimal online experience to succeed. Is your website winning? Here are signs it’s time to invest in web design and development in Toronto ON.
High Bounce Rate
You’ve got a website up, but are customers taking one look and disappearing? That’s called bouncing, and a high bounce rate signals that customers don’t like your website. The reason could be anything from funky navigation to hard-to-see text. Experts in web design and development in Toronto ON can help you pinpoint pages that are contributing to high bounce rate and create an improvement plan.
Site Is Slow
Lots of businesses go crazy for websites with splash pages, Flash, video and even music. Those elements may be visually appealing, but they can be a nightmare for users. Videos that hang up, music that won’t load – each of these things can slow the site’s load time, causing frustrated consumers to give up and move on. If your homepage takes more than four seconds to load, you need to talk to experts in web design and development Toronto ON about a better approach.
You Have a One or Two-Page Site
Many small businesses in particular are attracted to the simplicity of creating a website with content management systems, like WordPress. It’s easy and even fun to create a quick website with basic contact information. But so many small businesses have sites with one or two pages that really don’t provide enough information. As your business matures, this is very likely to become a problem.
To be successful online means creating an easy to use site that connects customer with product quickly and efficiently. If your website isn’t pulling its weight, it may be time to consider if web design and development in Toronto ON is for you.
With Seomarketonline’s web design and development, get an easy to use site that connects customer with product quickly and efficiently.